{"product_id":"free-chapter-the-essential-3-steps-to-set-a-solid-baseline","title":"Free chapter - There's a Frog on my desk","description":"\u003cp class=\"p1\"\u003eImagine that directly to the left of your keyboard there is a dead frog.\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eCorrect.\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eA frog on your desk, and he is dead, staring back at you with his dull, lifeless little froggy eyes… \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAnd you have been told by your manager that you need to eat this frog. Within one week.\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eOr you will be fired…\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe frog is a metaphor for the hardest bit of work on your plate right now.\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eYou know exactly which bit of work I am talking about.\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eThe moment you read that sentence it punched you in the should-have-started-that-yesterday solar plexus.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ci\u003eIn this free chapter you will learn why we avoid the work that matters most, and a simple approach to getting the biggest, ugliest frog off your desk before it consumes your week.\u003c\/i\u003e\u003c\/p\u003e","brand":"Dary Pettitt","offers":[{"title":"Default Title","offer_id":50712235606302,"sku":null,"price":0.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/7398\/4798\/files\/CharcoalNeonBluePage2eBook_2.png?v=1782461971","url":"https:\/\/darylpettitt.com\/products\/free-chapter-the-essential-3-steps-to-set-a-solid-baseline","provider":"Daryl Pettitt","version":"1.0","type":"link"}